Thirteen music store

Design | Branding | University Project

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In this hypothetical musical instrument brand, the client was Taylor Swift. Her passion for music and her abilities to play a large variety of instruments, fit well with the Nashville store’s purpose to encourage young people, especially young girls, to feel confident to enter the music scene, and have somewhere they feel accepted. The brand mascots are modelled after her three cats, Benji, Olivia and Meredith.